About the Livingston Destination Management Organization (DMO)

Formerly called a Convention and Visitors Bureau (CVB) a Destination Management Organization (DMO) refers to a non-profit corporation organized under Montana law and recognized by a majority of the governing body in the city, consolidated city-county, resort area, or resort area district in which the organization is located.

The State of Montana is structured into six Tourism Regions and 18 DMO/CVBs. The Tourism Regions include Central Montana, Glacier Country, Missouri River Country, Southeast Montana, Southwest Montana, and Yellowstone Country.

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The Livingston DMO/CVB – Explore Livingston, is a division of the Livingston Business Improvement District and is part of the Yellowstone Country Tourism Region. It is funded through a percentage of Lodging Facility Use Tax to support the promotion of Montana's tourism and recreation industry.
Explore Livingston is governed by a Board of Directors and the Montana Tourism Advisory Council which approves the allocation of the bed tax funds.

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The annual Explore Livingston marketing plan serves to direct the initiatives and spending for the Livingston CVB and inform and educate the board of directors, community stakeholders, Tourism Advisory Council, and the City of Livingston.

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Mission

Explore Livingston is Livingston's Official Destination Management Organization (formerly Convention and Visitors Bureau.) Our mission is to inform, inspire and educate visitors about exploring the Livingston area, promote stewardship of our destination, and strengthen the year-round local economy and cultural assets.

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FISCAL YEAR 23/24 MARKETING PLAN

Annual Audit

Review our Local Tourism Sentiment Survey

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